AlgoLift – Medium

AlgoLift

What is probabilistic attribution (and every other iOS14 question you were afraid to ask)

1. What does iOS14 mean for measurement of user acquisition campaigns?

11 min readAug 21, 2020

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What is probabilistic attribution (and every other iOS14 question you were afraid to ask)

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AlgoLift

Case Study: how AlgoLift has solved probabilistic attribution for post iOS14

Over the past few weeks, we have presented and built a probabilistic attribution model that will allow us to continue optimizing marketing…

4 min readAug 13, 2020

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Case Study: how AlgoLift has solved probabilistic attribution for post iOS14

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AlgoLift

The optimal usage of ConversionValue in SKAdnetwork

As we continue to develop our probabilistic attribution solution for iOS14, we want to share our thoughts on the optimal use of…

5 min readAug 10, 2020

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The optimal usage of ConversionValue in SKAdnetwork

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AlgoLift

Why is AlgoLift building probabilistic attribution?

Over the past couple of weeks, we’ve shared a proposed solution for probabilistic attribution on iOS14. It may surprise some observers of…

3 min readAug 4, 2020

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Why is AlgoLift building probabilistic attribution?

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AlgoLift

Why user-level LTV models are essential for post-iOS 14 user acquisition

It has only been a few weeks since Apple’s iOS14 announcement, but the performance marketing ecosystem is already adapting to its new…

5 min readJul 27, 2020

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Why user-level LTV models are essential for post-iOS 14 user acquisition

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AlgoLift

Probabilistic attribution for iOS14 — a deeper dive

We previously discussed a promising solution to the reduced efficacy of deterministic attribution inherent in iOS14. In that piece, we…

4 min readJul 16, 2020

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Probabilistic attribution for iOS14 — a deeper dive

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AlgoLift

iOS14: A proposed solution for the reduced efficacy of deterministic attribution

Apple stunned the mobile marketing industry with privacy updates announced as part of iOS14. At AlgoLift we anticipated and welcomed these…

3 min readJul 14, 2020

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iOS14: A proposed solution for the reduced efficacy of deterministic attribution

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AlgoLift

Announcing AlgoLift Intelligent Budget

We’re delighted to announce the launch of AlgoLift Intelligent Budget, a cross-channel, media mix model budgeting tool available to…

3 min readJun 30, 2020

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Announcing AlgoLift Intelligent Budget

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AlgoLift

AlgoLift Intelligent Budget: A Case Study

Ricky Suen, Ben Young and Dmitry Yudovsky

4 min readJun 30, 2020

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AlgoLift Intelligent Budget: A Case Study

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AlgoLift

Announcing AlgoLift Organic Lift

We’ve spent the last 4 years building tools to understand our clients’ total user acquisition ROAS including algorithms to support IAP, ad…

3 min readJun 19, 2020

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Announcing AlgoLift Organic Lift

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AlgoLift

AlgoLift

AlgoLift is a mobile app user acquisition automation platform across Facebook, Google, Apple Search and leading video ad networks www.algolift.com

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