Top 10 Android App Analytics Platforms

You’ve built your Android app, released it, and now it’s floating around in the various app stores. But as you know this is just the beginning. While creating and developing the app might seem like the heavy lifting, in reality it’s everything that happens after launch which is the tricky part. You have to pay attention to retention rates, see which design performs better with A/B testing and pray there are no bugs. To top it off, you have to deal with a lot of Android-specific development challenges: fragmentation, security issues, and the need for a UI toolkit like Flutter. What you need is an arsenal of analytics for Android apps to help you tackle these issues head-on.

There are so many Android app analytics tools out there that it’s hard to know which one to use. But realistically, you’re going to use more than one tool. Android developers use a variety of different tools and SDKs to help them get a holistic view of their Android app. Each tool will offer you a unique view of your app and how it’s performing.

The bad news is that choosing your app analytics tools is both a tough decision and an important one. The good news: this article will help you make the right choice.

The Top Android App Analytics Tools [updated 2019]

In this article, you’ll find the top 10 Android app analytics platforms currently on the market, along with a few essential details on each one. We’ve included some pricing information, supported platforms, and a list of the key features that set each tool apart — all in one neat list. No more Googling analytics vendors, getting confused, and staring at dozens of open tabs on your browser. We’re sure that one or more of these Android app analytics tools will help you reach your goals for 2019.

Android Analytics Tool #1: Firebase (Google Analytics for Apps)

“App success made simple”

Price: Free/Paid

Platforms Supported: iOS and Android

Firebase is Google’s app suite for mobile developers. Not only can you access your mobile app analytics, but you’ll also be given the tools to develop your app on their platform. But at the heart of Firebase is the analytics solution which gives you one dashboard to view user behavior and cross-network campaign performance. You can also export raw data to BigQuery for custom querying.

Features:

• Crash reporting
• Deep linking performance
• In-app purchase data
• Attribution
• Segments

Android Analytics Tool #2: Flurry Analytics

“Flurry Grows with You”

Price: Free

Platforms Supported: iOS, Android, Windows Phone, BlackBerry, mobile/web

Flurry Analytics provides analytics for businesses to monitor user behavior across multiple mobile applications. You can view data from multiple apps to get a holistic view of performance and easily compare your iOS and Android versions.

Features:

• Events
• Funnels
• Retention
• Segments
• User Acquisition Analytics

Android Analytics Tool #3: Mixpanel

“Product analytics for product people”

Price: Free/Paid

Platforms Supported: iOS, Android, web, and mobile web

Mixpanel is a great all around analytics solution which helps companies with their web and mobile analytics. Their product analytics gives answers about how users engage with their products. Companies can get a better understanding of their user’s journeys and unlock more insights about everyone.

Features:

• Engagement
• Funnels
• Retention
• A/B Testing

Android Analytics Tool #4: Appsee

“Understand user experience. Optimize your app. Drive results.”

Price: 14-day free trial/Paid

Platforms Supported: iOS and Android

Appsee is a unique platform that not only provides you with your traditional, quantitative analytics and crash reporting, but also your qualitative analytics. They give you your visual data with touch heatmaps and user session recordings. This is an additional layer to your numerical data which helps answer the “why” behind the numbers. Instead of just getting notified about a crash, you’ll see the user action sequence that led to the crash with Appsee’s user session recordings — without having to recreate the crash. If fragmentation is disrupting your app’s UI, Appsee’s touch heatmaps will help you spot the problem before it turns into bad reviews.

Features:

• Touch Heatmaps
• User Session Recordings
• Crash Reporting
• Action Cohorts
• Retention Analytics

Android Analytics Tool #5: Amazon Mobile Analytics (AWS)

“Collect, View, and Export App Analytics”

Price: Free/Paid

Platforms: iOS, Android, Fire OS, Unity

Amazon Mobile Analytics allows you to measure app usage and app revenue. You can also track key trends, user retention, and custom in-app behavior events. With Amazon Pinpoint you can use your Android analytics and run targeted campaigns to drive user engagement.

Features:

• Sessions
• Revenue
• Retention
• Custom Events
• Active Users

Android Analytics Tool #6: Fabric.io

“Build. Understand. Grow.”

Price: Free

Platforms Supported: Android, iOS, macOS, tvOS, Unity

Fabric is a unique tool that is a compilation of multiple analytics tools. It gives everyone on your mobile team a comprehensive picture and understanding of your app’s performance and health. It’s good for a variety of apps from gaming specific to video apps.

Android Analytics Tool #7: Localytics

“We help solve your biggest mobile challenges.”

Price: Free/Paid

Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, and HTML 5

Localytics offers a variety of features from your traditional analytics for Android apps to smart targeting and marketing automation. You can understand your users and their interactions with Localytics. You can also then take the right actions to drive targeted engagement across the user lifecycle.

Features:

• Sessions and Events
• Retention
• Attribution
• Uninstall Tracking
• LTV

Android Analytics Tool #8: Countly

“360° web and mobile analytics”

Price: Free/Paid

Platforms Supported: iOS, Android, Windows Mobile, BlackBerry, Web

Countly provides the full analytics picture for web and mobile. You can see your customer journey on mobile and web. You can also see which users are affected by crashes and make changes when necessary. Another unique aspect of Countly is that it offers a real-time, open source mobile analytics application that you can host on your own servers.

Features:

• Segmentation
• Notifications
• User Profiles
• Engagement
• Funnels

Android Analytics Tool #9: Amplitude

“We help teams build better products”

Price: Free/Paid

Platforms Supported: iOS, Android, web

Amplitude helps answer all user behavior questions. Their product analytics shows you who your users are and what they want. Amplitude shows you microscopic data so you can zoom in to any data point. You also have access to all your raw SQL data.

Features:

• Events
• User Activity
• Funnels & Conversions
• Retention
• Pathfinder

Android Analytics Tool #10: Facebook Analytics for Apps

“All your analytics on one place”

Price: Free

Platforms Supported: iOS, Android, web, and mobile web

Facebook shows you how users engage with your product across all devices and platforms. You can get a better understanding of your customers by comparing them to Facebook’s customer data with their demographics, retention, and conversion reports.

Features:

• Retention
• Funnels
• Demographics
• Segments
• Best Customers

TL;DR

While there are so many tools vendors to choose from, it’s important to remember your needs and pick the tool(s) that’s the best fit for you. These Android analytics tools are the best the industry has to offer. If you’re looking for even more Android tools, such as crash analytics, attribution, and more, click here to get a free copy of our Ultimate SDK Guide,